Digital trends have reshaped the way we, at Human Touch Translations, communicate and interact with our clients. On May 24th, 2017 we launched our Instagram page to better tell our story and engage with both our clients and linguists as we expand our marketing strategies through social media campaigns.
In 2016, a report from Pew Research Center showed that 77% of Americans owned smartphones contributing to the shifts in consumer behavior. Since there are over 600 million active users on Instagram, we will be using the platform to express our personality and culture while expanding our online presence.
As a customer-oriented company, facilitating the way our linguists and clients interact with us is part of meeting our quality control standards. We have been active on Facebook, LinkedIn, and Twitter since 2013, and many of our website traffic comes from these social platforms. With Instagram, we are committed to maintaining consistency in our posts through relevant content that will motivate discussions and interactions among the community.